Asda launches Asda Money Credit Card to boost rewards
ASDA and Jaja Finance have announced a partnership to offer a new reward credit card where customers will earn Asda Pounds that they can later spend in its stores and online.
Shoppers could earn one per cent back in Asda Pounds when using the card to buy their groceries, fuel and other Asda services, with and additional 0.3 per cent cashback on all other purchases outside of Asda, owned by brothers Mohsin and Zuber Issa who have Bradford links.
Shoppers using the new credit card will be rewarded through Asda’s new loyalty programme, Asda Rewards, every time they shop. They need to download the Asda Rewards app and link it to their credit card to earn one per cent for every £1 spent with Asda.
Asda Rewards is being expanded to 300 stores from Thursday, rolling out to more stores and online across the summer.
This means that customers can spend the cash they’ve earnt in even more stores or online by creating vouchers in their Asda Rewards app and scanning their phone at the till when they shop. Alternatively, they can save and build up their Cashpot.
Shoppers applying before August 28 will earn a higher rate of two per cent back on their Asda purchases.
Katie Walley, Senior Director Asda Money & Mobile, said: “We’re always looking to make shopping that little bit more rewarding for our customers, which is why we are launching a credit card in conjunction with our new digital loyalty app – Asda Rewards. By using the new Asda Money Credit Card customers will be able to earn Asda Pounds every time they shop by getting 1% back on all Asda purchases including fuel to later spend in store or online.”
David Chan, CEO at Jaja Finance said: “Rewarding consumers has never been so important and our partnership with Asda means we can give customers something back through the Asda Money Credit Card and Asda Rewards programme. The increasing cost of living and rising inflation means households are rapidly feeling the pressure. With the Asda Money Credit Card, customers can get rewarded for the things they’re already buying, and benefit from money off at Asda by using the rewards that they’ve collected.”
