Asda expands partnership with Deliveroo with opening of new HOP store
Asda is expanding its Deliveroo partnership and ramping up its rapid delivery offering.
The supermarket is trialling its first Deliveroo HOP site, as well as announcing the roll out of its partnership with Deliveroo to a further 100 locations across the UK.
Designed to give customers a speedier service and better product availability, Deliveroo HOP is to be offered at an Asda Express convenience store in London’s Tottenham Hale. From May, the shop will have a dedicated picking space in the back of the store where a team of of Asda colleagues will prepare orders.
Over 1,300 Asda products will be available through the service.
Simon Gregg, senior vice president of ecommerce at Asda, said: “We always want to create more opportunities for our customers to conveniently shop their favourite Asda products, so we’re delighted to be offering Deliveroo HOP at our new Tottenham Hale store.
“The trial will provide us with valuable insight into how we can look to leverage our new convenience stores to bolster our last-mile delivery options for customers.
“This expansion will provide more flexibility to even more customers who will now have greater choice when deciding exactly how and when they shop with us, with a wide range of Asda products that can be delivered direct to their door on the same day.”
The news comes as Asda expands its traditional Deliveroo partnership to an additional 100 stores. This means that over 350 Asda stores in the UK will now offer Deliveroo as a delivery option in less than an hour.
Last year, Asda announced plans to open 30 new Asda Express convenience stores in 2023 and 300 in total by the end of 2026. The next Asda Express stores to open will be Calne in May and Romford train station in June.
