Waitrose expands nationwide partnership with Deliveroo
Waitrose is expanding its partnership with Deliveroo by adding more than 70 new Waitrose locations by the summer after its existing partnership helped it to attract new customers.
The retailer said almost a third of monthly Waitrose orders on Deliveroo are now from customers who have never shopped the supermarket brand before.
The next phase of expansion means that Waitrose products will be available for the first time on Deliveroo in almost 30 new towns and cities, including Lewes, Cirencester and Newark, where the service will be live from today. It comes a year after the partnership was rolled out to 150 Waitrose shops following a successful trial of just five sites in 2020.
This latest move means that Deliveroo customers will be able to order Waitrose products for delivery in as little as 20 minutes from over 220 Waitrose locations across the country, more than two thirds of the supermarket’s stores. They will have access to up to 1,000 products from Waitrose, including its essential Waitrose and Waitrose No. 1 ranges, as well as Waitrose Duchy Organic.
James Bailey, executive director for Waitrose, said: “Our partnership with Deliveroo shows the strong demand for Waitrose products and that this is one of the ways our customers want to shop with us. People’s plans change and the service ensures we are even more flexible around our customer’s lifestyle, giving them more freedom to be more spontaneous about what they eat or drink and when.”
Waitrose is also trialling Deliveroo Hop, the rapid delivery service that brings groceries to customers’ doors in as little as ten minutes, in Bermondsey in London.
Carlo Mocci, chief business officer UK&I at Deliveroo, said: “It’s fantastic to be able to build further on our successful and long standing partnership with Waitrose, one of Britain’s best-loved brands.”