Deliveroo launches rapid grocery delivery service Hop
Deliveroo are set to launch into the grocery delivery market with the launch of Hop and supermarket giant Morrisons.
Deliveroo has taken its first step into the market by opening a dark store in London in partnership with Morrisons. Hop will be available for customers in and around Vauxhall and Battersea in south-west London within a 10-to-15-minute radius.
Will Shu, CEO and Founder, Deliveroo said: “Deliveroo Hop will enhance our on-demand grocery offering for both consumers and our grocery partners. We are pleased to launch the service with Morrisons, one of our largest partners.”
David Potts, Chief Executive, Morrisons said: “Morrisons has enjoyed a strong and growing partnership with Deliveroo since March 2020 which now covers more than 320 stores. The rapid delivery grocery sector is developing quickly and is highly valued by customers. The launch of Deliveroo Hop represents another key moment, enabling customers to choose from a wide selection of groceries from Morrisons and have them delivered by Deliveroo in as little as ten minutes.”
