Asda changes beef mince packaging to save over 60 tonnes of plastic each year
Asda is removing traditional plastic tray packaging across its Just Essentials beef mince range and is replacing it with a recyclable flexible plastic film alternative.
The supermarket said the new packaging contains 60% less plastic than the previous version and is fully recyclable through Asda’s in-store collection points at 250 of its largest stores.
The move will help to remove 67.6 tonnes of plastic from Asda’s supply chain annually.
Asda is working towards a target of 100% recyclable packaging by 2025. Last year, the supermarket removed best before dates on almost 250 fresh fruit and vegetable products and changed its own brand yoghurts to a best before date to help customers reduce food waste.
Jon Wells, sustainable packaging manager at Asda, said: “We’re always looking at new ways that we can make positive changes which will benefit both our customers and the planet, and we believe that this is one of those changes.”
“Not only does this improve shelf life and provide greater convenience for our customers, it also removes tonnes of non-recyclable plastic from our supply chain, reducing our carbon footprint.”
