Asda embarks on ecommerce partnership with Ocado
Asda has announced that it is teaming up with Ocado to make major upgrades to its online grocery service.
The supermarket, which fulfils more than 700,000 online grocery orders per week, will roll out Ocado’s Smart Platform technology solutions across its website and mobile app, in-store picking and home delivery service.
Subscribe to TRBThe partnership will begin in 2027 with an upgrade to Asda’s website and online shopping experience. This will include improved search, more relevant product recommendations and a simpler checkout process.
This will be followed by new in-store picking and last-mile delivery solutions to help stores manage orders more efficiently, improve on-time deliveries, and increase available slots by making better use of the existing fleet.
Allan Leighton, executive chairman of Asda, said: “We know that continued success in this highly competitive market is dependent on providing a positive experience for customers every time they shop.
“Partnering with Ocado will strengthen our online offer and provide a consistent and high-quality experience for millions of shoppers, from order through to delivery, while supporting our Formula for Growth.”
In 2025, Asda had total sales in 2025 of more than £21 billion and operations spanning 1,100 stores nationwide.
The supermarket will also use Ocado’s platform to fulfil and deliver orders placed through aggregator platforms such as Uber Eats, Deliveroo, and Just Eat.
Tim Steiner, chief executive of Ocado Group, said: “We’re delighted that Asda has chosen Ocado to support the next phase of their online growth.
“Through this partnership, Asda will be able to deploy a technology platform already processing more than 70 million orders annually worldwide, supporting market-leading customer propositions across 11 countries.
“Asda will also benefit from Ocado’s significantly evolved platform, giving them the flexibility to adapt as the market continues to develop.”
