Asda appoints new vice president of marketing
Asda has appointed Adam Zavalis as vice president of marketing.
Due to take up his new role next month, he will report to Asda’s chief customer officer David Hills, who joined Asda in September as part of its executive leadership team.
Zavalis previously worked at Aldi where he worked for eight years as marketing director. His CV also includes a stint at Boots where he was brand and marketing communications director.
At Asda. he will lead the supermarket’s marketing team and agency partners to create and deliver “amazing campaigns, connecting customers to Asda’s outstanding quality products at incredible prices”.
David Hills, chief customer officer at Asda, said: “Adam is a key strategic hire for the customer function and brings a wealth of retail and grocery experience to this role from his time at Aldi and Boots. His creative instinct and track record of delivering industry-leading creative campaigns will be a great addition to Asda as we move forward on our journey to deliver outstanding quality products at incredible prices to UK customers.”
