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Asda £1.4m FareShare donation will result in 10 million meals for charities

Asda has donated £1.4 million to set up the ‘All Good Food Fund’ with FareShare which it hopes will lead to 10 million meals being donated to… View Article

FOOD & DRINK

Asda £1.4m FareShare donation will result in 10 million meals for charities

Asda has donated £1.4 million to set up the ‘All Good Food Fund’ with FareShare which it hopes will lead to 10 million meals being donated to charities across the UK.

Working with Asda suppliers, the project will see good-to-eat surplus food such as fruit, vegetables, eggs and bread, as well as fresh, frozen, ambient and chilled food, being redistributed to FareShare and its network of 10,500 charities across the UK.

Asda said surplus food donations from suppliers through the new scheme will not only serve the needs of local communities, but will also have an environmental impact with each tonne of food that FareShare redistributes preventing the waste of an average of 1.6 tonnes of embedded CO2e.

As part of the scheme, Asda suppliers will be able to apply for funding to help pay for additional costs such as labour and transport to make it easier for food to be donated.

Kloe Tegg, Better Starts manager at Asda said: “Like our customers we are passionate about reducing food waste and helping people in our local communities. This investment will give our suppliers the capability to do both and make sure the food they produce, sold or not is not wasted and goes to those who need it most.”

Asda also partners with FareShare through a back of store donation scheme, which in 2021 saw stores, depots and Asda’s home office donate enough surplus food to make the equivalent of 6.6 million meals.

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