Aldi plant-based sales surge by 500% during Veganuary
Aldi has revealed that sales of its plant-based products soared by 500% year-on-year during Veganuary.
It is now expecting the increased demand to continue throughout this year after a 50% uplift in range expansion and sales of vegan products grew by over 250% in 2021 year-on-year.
The supermarket’s vegan offering ranges from ready meals and frozen food to bakery items and confectionery, including items such as Plant Menu Spicy No Chicken Burger, Plant Menu Vegan Cheese and Plant Menu Vegan Blondies and Brownies.
Julie Ashfield, managing director of buying at Aldi, said: “Veganuary is getting bigger and bigger each year as the UK’s appetite and interest in plant-based food grows.
“In response to that demand we’re continuing to expand our vegan offering, giving our shoppers plenty of choice and all at great value.
“But it’s also a trend that we’re witnessing year-round and, as more and more people adopt this diet, we expect these products to remain popular throughout the year.”
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