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Aldi launches children’s lorry design competition with Team GB

Aldi is inviting budding child artists to submit a design for its latest lorry as part of a nationwide competition. With just two months to go… View Article

FOOD & DRINK

Aldi launches children’s lorry design competition with Team GB

Aldi is inviting budding child artists to submit a design for its latest lorry as part of a nationwide competition.

With just two months to go until the Tokyo Olympic Games, the supermarket has teamed up with Team GB to invite school children aged between five and 14 to enter a hand-drawn design that celebrates fresh, healthy food.

The competition is the next step in Aldi’s longstanding partnership with Team GB and the shortlisted entries will be judged by Team GB athletes Jade Jones, Lois Toulson, Lutalo MuhammadMax Whitlock, Shauna Coxsey and the Brownlee brothers. The judges will select one winner for England and Wales and one for Scotland.

Winners will see their design on an Aldi lorry which will deliver food and drink products to stores across the UK. They will also receive Aldi vouchers and an exclusive Team GB goody bag. In addition, their schools will be awarded £1,000 to spend at the supermarket.

The closing date for the competition is 25 June.

Mary Dunn, managing director of corporate responsibility at Aldi, said: “The Design a Lorry competition is the latest in a series of initiatives we’re delivering in partnership with Team GB to encourage young people to think about healthy eating.

“We are looking forward to seeing the entries and hope that those taking part will learn about the benefits of choosing to follow a healthy diet along the way.”

This initiative also forms part of Aldi and Team GB’s Get Set to Eat Fresh programme that aims to inspire young people to build their understanding of healthy, fresh food.

Tim Ellerton, commercial director at Team GB, said: “Throughout our partnership with Aldi on the Get Set to Eat Fresh programme they have continuously created new and innovative ideas to engage and inspire young people around the topic of eating fresh and healthy food.

“This is a fun opportunity for school pupils to see their creativity rewarded and for their schools to benefit also. We look forward to seeing the end results.”

  

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