Aldi reveals new lorry design following nationwide schools competition
Aldi has revealed the winners of its nationwide competition with Team GB which encouraged children to submit a design for its latest lorry.
School children aged between the ages of five and 14 were invited to enter a hand-drawn design for the Design a Lorry competition as part of the supermarket’s Get Set To Eat Fresh initiative.
Drawings by Isabella, aged five from Edinburgh, and Rebecca, aged six from Buckinghamshire, will now be spotted on motorways across the country.
Mary Dunn, managing director of corporate responsibility at Aldi, said: “The Design a Lorry competition is just one of the initiatives we’ve created to encourage young people to think about and engage with healthy eating.
“Our judges were really impressed with Isabella and Rebecca’s submissions, and we hope that winning this will inspire them to continue learning more about the benefits of healthy eating.”
An Aldi lorry featuring the entrants’ winning designs parked up outside their schools last week, and Team GB athletes Jack Carlin and Max Whitlock visited the schools to take part in a Q&A on being a Team GB athlete and what they eat to stay healthy.
The supermarket has also rewarded the young artists with Aldi vouchers and exclusive Team GB goody bags. Their schools, Clifton Hall School in Edinburgh and Whitchurch Combined School in Buckinghamshire, will also receive £1,000 in Aldi vouchers.
The Get Set To Eat Fresh initiative aims to inspire students aged five to 14 to cook and eat healthy, fresh food. Over the past five years, the programme has reached more than two million children across the UK.
Tim Ellerton, commercial director at Team GB, said: “Throughout our partnership with Aldi on the Get Set to Eat Fresh programme they have continuously created new and innovative ideas to engage and inspire young people around the topic of eating fresh and healthy food. This was yet another fun opportunity for school pupils to see their creativity rewarded and for their schools to benefit also.”
