Aldi cuts prices on 200 products in £60m summer investment
Aldi is investing £60 million in cutting prices on over 200 products in time for summer.
This week, the supermarket has reduced prices across a range of everyday items spanning fresh and frozen food, cupboard staples, household essentials and personal care products.
Subscribe to TRBReductions include 50p off selected fresh British beef steaks, including Aldi’s 30 Day Matured British Rump Steak (now £4.69), 30 Day Matured British Sirloin Steak (now £5.99) and its 28 Day Matured British Fillet Steak (now £6.79).
Aldi has also cut prices on its Gianni Ice Cream Lollies and Watermelon Fruit Lollies (both down from £1.99 to £1.79) and its Ice Cream Cookies (down from £2.49 to £1.95).
The move means the supermarket has now invested over £200 million in price cuts so far this year.
Julie Ashfield, chief commercial officer at Aldi UK, said: “Now more than ever, we know that customers are looking to manage their budgets for the weekly shop, which is why we’re constantly reviewing prices across our range.
“These latest price reductions cover hundreds of everyday products and offer great value without compromising on quality.”
