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Morrisons hires Alex Paver as customer strategy and planning director

Morrisons has appointed Alex Paver as customer strategy and planning director. Announcing the appointment on LinkedIn, the supermarket pointed to Paver’s proven track record in shaping…

FOOD & DRINK

Morrisons hires Alex Paver as customer strategy and planning director

14 July, 2025 | by Angela Beevers

Morrisons has appointed Alex Paver as customer strategy and planning director.

Announcing the appointment on LinkedIn, the supermarket pointed to Paver’s proven track record in shaping customer strategies that deliver value and drive growth.

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Having worked with Asda for nearly 14 years, most recently she was the retailer’s senior director for customer insight, strategy, proposition and planning and previously held a variety of other senior roles.

During that time, she also worked for nearly 18 months as the pricing lead for Walmart.com and the Asda smart pricing project.

Replying to the post, Paver said: “Thanks for the warm welcome! Looking forward to getting stuck in and helping shape the proposition for Morrisons’ customers.”