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CDS Superstores opens multi-brand home and garden hub in a Morrisons store in London

A new partnership has seen CDS Superstores, the owner of The Range, Wilko and Homebase, launch a multi-brand hub in a Morrisons store in London’s Palmers…

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CDS Superstores opens multi-brand home and garden hub in a Morrisons store in London

A new partnership has seen CDS Superstores, the owner of The Range, Wilko and Homebase, launch a multi-brand hub in a Morrisons store in London’s Palmers Green.

The new concept allows visitors to the supermarket to access a home and garden order and collection point featuring products from The Range, Wilko and Homebase.

Spanning 800 square feet, the space enables customers to browse, order and collect thousands of products across home, garden and DIY, all while completing their weekly food shop.

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Customers can use digital ordering stations to browse extended online ranges from the three brands. Options include takeaway-today products, those that can be collected in-store the next day, and items that can be delivered directly to customers’ homes at a time that suits them.

The Range products will include décor, home accessories, lighting, kitchenware and seasonal products while Wilko items will mainly be everyday essentials and home care products, including decorating supplies and household staples.

Meanwhile, Homebase offers DIY and garden products, including tools, materials, plants and decorating supplies.

In a statement, the companies said: “By bringing these three well-known brands together in a single convenient location, the new hub allows shoppers to plan, organise and complete home and garden tasks far more conveniently.

“Whether picking up decorating supplies, ordering new home accessories or planning a garden project, customers can now manage everything in one visit alongside their weekly food shop.

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Angela Beevers Director of Content & Events Strategy
Angela Beevers is Director of Content & Events Strategy at The Retail Bulletin, where she has worked since 2011. She leads the publication's news team and oversees its daily coverage of the UK retail sector, from breaking developments to the early-morning release of retailers' trading updates and financial results. Over more than 15 years at The Retail Bulletin, she has interviewed many of the industry's most innovative founders and leaders. She also shapes content for The Retail Bulletin's events and leads delegate engagement for its most high-profile events. Her areas of focus include: Retail news · Trading updates and financial results · Retail leadership · Industry events
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