Morrisons promises ‘Unbeatable Prices’ on 500 weekly essentials
Morrisons has launched a price match promise that guarantees its ‘Unbeatable Prices’ will not be bettered by those at Aldi, Lidl, Tesco, Sainsbury’s or Asda.
It said the commitment covers over 500 weekly essentials, with prices the same or lower than those offered at the supermarket’s major competitors.
Subscribe to TRBThe products being highlighted through dedicated signage in-store and online include items such as bananas, salad tomatoes and carrots, as well as staples like bread, butter, chicken fillets, bacon and pizzas.
‘Unbeatable Prices’ will also be offered on key fresh lines across Morrisons’ Market Street counters for products such as fish, meat, cheese and deli items.
Alex Paver, customer and marketing director at Morrisons, said: “Customers shouldn’t have to choose between great prices and great quality – and at Morrisons, they don’t have to.
“Our Unbeatable price commitment means customers can trust that the prices on these products simply won’t be beaten by Asda, Tesco, Sainsbury’s, Aldi or Lidl.
“And uniquely at Morrisons, that unbeatable value comes alongside the quality, freshness and expert service we’re famous for – from bread baked fresh in store to food prepared by our skilled Market Street colleagues.
“It’s a simple promise, exceptional quality, at unbeatable prices, giving customers more reasons to shop at Morrisons.”
Morrisons said multibuys and loyalty prices are excluded from the guarantee, as well as in store only promotions.
