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Yoox launches new marketplace

Italian etailer Yoox has announced the launch of the Yoox Marketplace in Europe. The new marketplace, which is available in almost 30 countries, will carry around… View Article

FASHION

Yoox launches new marketplace

Italian etailer Yoox has announced the launch of the Yoox Marketplace in Europe.

The new marketplace, which is available in almost 30 countries, will carry around 700 brands and 150,000 items across clothing, accessories, jewellery and footwear.

A selection of sustainable brands will be available on the site’s marketplace. These will follow the ‘Good On You’ brand rating system, which informs customers about responsible fashion brands and the items they choose.

The retailer, which is part of Richemont’s Yoox Net-A-Porter pureplay e-tail operation, already offers a massive selection of brands and products on its webstore. However, it previously operated mainly via a wholesale model rather than a marketplace approach.

Valentina Visconti, managing director of Yoox, said the launch would help it to meet the “enhanced expectations for digital and ecommerce in the luxury space”.

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