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Yoox-Net-A-Porter appoints Natalie Lee as APAC general manager

Yoox-Net-A-Porter has appointed Natalie Lee as general manager for its APAC region. Lee has joined the business from Vestiaire Collective where she was vice president for… View Article

FASHION

Yoox-Net-A-Porter appoints Natalie Lee as APAC general manager

Yoox-Net-A-Porter has appointed Natalie Lee as general manager for its APAC region.

Lee has joined the business from Vestiaire Collective where she was vice president for APAC and prior to that led the fashion category at Korean ecommerce platform Coupang and the women’s fashion and beauty category at Zalora.

In her new role, she will oversee marketing, communications, personal shopping and commercial planning across all APAC countries outside of mainland China and Japan whilst reporting to Paolo Mascio, chief regional officer.

This will include strengthening Yoox-Net-A-Porter’s presence locally where it has a strong customer base serviced by multiple regional offices, distribution centres and digital production studios.

Mascio said: “APAC is one of the fastest growing online markets globally, making it one of the most exciting places in the world to be doing business. Natalie brings a wealth of experience in fashion ecommerce and has an exceptional understanding of the mindset and behaviours of APAC customers. We are excited to have her on board as we continue to strengthen our presence in the region.”

 

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