THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
Department Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Retail Events
People in Retail Awards 2024
Omnichannel Futures 2024
Retail HR Central 2024
The Future of The High Street 2024
Retail HR Summit
THE Retail Conference
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
White Stuff to open flagship north west store at Liverpool ONE

White Stuff is to open a new flagship store in the north west at Liverpool ONE. The move forms part of a series of openings as… View Article

FASHION RETAIL NEWS UK

White Stuff to open flagship north west store at Liverpool ONE

White Stuff is to open a new flagship store in the north west at Liverpool ONE.

The move forms part of a series of openings as the brand looks to grow its presence in city centres, shopping malls and retail parks.

Situated on Liverpool ONE’s Peter’s Lane, the new 1,800 square foot space will feature an elevated design format and sell the best of White Stuff’s womenswear and menswear.

Jo Jenkins, chief executive of White Stuff, said: “Our new store in Liverpool is a confident step forward for White Stuff, building on the good progress we have made over the last year to broaden the appeal and style credentials of our brand and products. Liverpool ONE is the perfect home to introduce our thoughtful designs and high-quality fabrics to the city, in a new store format that truly represents the direction of our brand.”

White Stuff currently operates 113 shops and 36 concessions across the UK, and serves 1.3 million customers a year through its stores and website.

In the 52 weeks to 29 April 2023, the brand saw its total sales rise by 13.3% to £151.4 million. Meanwhile, EBITDA more than doubled to £7 million from £2.9 million in the previous year.

The new shop is set to open in early 2024.

Rob Deacon, asset management director at Liverpool ONE, said: “We are proud to announce that White Stuff is the first brand to commit to Liverpool ONE in 2024. Innovation and evolution are at the heart of our strategy, and by bringing in exciting brands like White Stuff, we will build on last year’s successes and ensure we continue to contribute positively to the city centre and wider Liverpool City region.”

Subscribe For Retail News