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White Stuff benefits from surge in customers shopping in-store

White Stuff has benefited from customers returning to in-store shopping in the run-up to Christmas. The fashion retailer saw its sales climb by 16% year-on-year in… View Article

FASHION

White Stuff benefits from surge in customers shopping in-store

White Stuff has benefited from customers returning to in-store shopping in the run-up to Christmas.

The fashion retailer saw its sales climb by 16% year-on-year in the nine weeks to 31 December. This included a 25% increase in in-store sales compared to 8% for online.

Jo Jenkins, chief executive of White Stuff, said: “Following a good performance over the past year, we continued to trade well throughout November and December despite the tough economic environment. More customers switched back to shopping in our stores, and we are also pleased with the performance of our online channels.”

The knitwear and partywear categories performed particularly well for the company with velvet and sequinned items making a comeback.

Looking ahead, Jenkins said White Stuff remains cautious about the coming year due to the impact of the cost-of-living crisis, but will continue to implement its multichannel business transformation plans.

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