Weekday to open new London stores
Weekday is to open two new London stores in the Shoreditch and Soho shopping districts.
The store on Shoreditch High Street will span 470 square metres while the smaller Soho store will measure 260 square metres.
Both locations will feature in-store studios with visible screen-printing stations from where Zeitgiest prints reflecting global events and happenings will be created on a weekly basis.
For the Shoreditch opening, Weekday will be teaming up with seven London based artists to create a limited edition print capsule collection with one for each day of the week.
The limited edition designs will be featured on Weekday jeans, denim jackets, hoodies, t-shirts and sweatshirts and will be sold exclusively at the Shoreditch store during its opening weekend from 15 November.
Weekday opened its first London store on Regent Street in 2017. Founded in 2002, the brand currently ships to 19 markets and has stores in 12 countries.
