Vegan footwear brand KOI launches debut store
Unisex footwear brand Koi Footwear will open its first standalone store at Manchester’s Trafford Centre tomorrow (Wednesday, 23 November).
KOI will return to its roots with the launch of its first store in the city, which is where the business was founded in 2016.
The vegan footwear brand is known for its creative and original designs which are drawn from grunge, punk and emo subcultures.
The 990 sq ft retail space, which is Koi Footwear’s first physical retail location, is located on the first floor of the Trafford Centre, opposite Zara.
Koi Footwear will encourage customers to visit the store by offering up to 50% of all products, alongside free goodie bags and glasses of prosecco.
KOI is also focused on sustainability, partnering with One Tribe to protect the rainforest with every purchase you make. To date, they have protected 287,709 trees.
Koi Footwear owner and founder Uzair Ahmad said: “Pristine marble floors, ceilings that go up to the heavens and iconic brand names were all the things I noticed when I used to walk through the Trafford Centre as a kid.
“To have the opportunity to have Koi alongside them is a dream come true. We’re excited to be offering a store ahead of Christmas where customers can visually see the quality and originality of our product”.
Bruce Gardner, Brand Experience Director at Trafford Centre, commented: “Following the recent Zavvi and Lookfantastic pop-ups, this is yet another digitally native store debut for Trafford. We are delighted to welcome KOI footwear which will offer something truly unique, and given their huge following and irreverent brand, it will be massively popular with the Trafford consumer.”
The rapidly-growing online store already boasts global partners including Dolls Kill, Urban Outfitters, Zalando, Zumiez, Hot Topic and retail giants ASOS.