THE RETAIL BULLETIN - The home of retail news
HOME
VIRTUAL EVENTS
Christmas Ads
Department Stores
Electricals & Technology
Entertainment
Fashion
Food & Drink
General Merchandise
Health & Beauty
Home & DIY
Interviews
Newsletter
Property
Retail News
Shopping Centres, High Streets & Retail Parks
Sports & Leisure
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT
CONTACT
SUBSCRIBE FOR FREE
United Colors of Benetton to open US pop-up store

United Colors of Benetton is to launch its first pop-up shop in the US in more than four years. Situated in the Santa Monica Place shopping… View Article

FASHION

United Colors of Benetton to open US pop-up store

United Colors of Benetton is to launch its first pop-up shop in the US in more than four years.

Situated in the Santa Monica Place shopping centre, the shop will remain open for four weeks from 25 October.

The store has been designed to showcase Benetton’s new approach to streetwear-inspired design and sustainable fashion under the artistic direction of Jean-Charles de Castelbajac. It will offer exclusive lines from the brand’s autumn 2019 Milan fashion show.

With the exception of the clothing on display, the pop-up will operate without any inventory as the brand looks to eliminate waste and promote a seamless brand experience.

Andrea Rossetto, United Colors of Benetton’s US representative, said: “Customers will be able to try on and interact with the clothing, but then all purchases will be made through the in-store online portal and shipped directly to the customers’ home.”

Benetton’s executive chairman Luciano Benetton has previously said that the brand is considering re-opening stores inthe US on a more permanent basis following strong sales online.

 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News