THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
Department Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Retail Events
People in Retail Awards 2024
The Future of The High Street 2024
Retail HR Summit
THE Retail Conference
Retail HR North 2025
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
United Colors of Benetton to open US pop-up store

United Colors of Benetton is to launch its first pop-up shop in the US in more than four years. Situated in the Santa Monica Place shopping… View Article

FASHION RETAIL NEWS UK

United Colors of Benetton to open US pop-up store

United Colors of Benetton is to launch its first pop-up shop in the US in more than four years.

Situated in the Santa Monica Place shopping centre, the shop will remain open for four weeks from 25 October.

The store has been designed to showcase Benetton’s new approach to streetwear-inspired design and sustainable fashion under the artistic direction of Jean-Charles de Castelbajac. It will offer exclusive lines from the brand’s autumn 2019 Milan fashion show.

With the exception of the clothing on display, the pop-up will operate without any inventory as the brand looks to eliminate waste and promote a seamless brand experience.

Andrea Rossetto, United Colors of Benetton’s US representative, said: “Customers will be able to try on and interact with the clothing, but then all purchases will be made through the in-store online portal and shipped directly to the customers’ home.”

Benetton’s executive chairman Luciano Benetton has previously said that the brand is considering re-opening stores inthe US on a more permanent basis following strong sales online.

 

Subscribe For Retail News