Benetton Group rolls out Cegid‘s unified commerce and POS platform to 1,000+ stores worldwide
The Italian multinational apparel group has signed a contract to deploy Cegid Retail to support its United Colors of Benetton, Undercolors of Benetton and Sisley brands.
The rollout will help accelerate its plans to arm the business with more digital and omnichannel services and provide customers with a consistent shopping experience that reunites the international credentials of the brand.
The retailer started with an IT pilot in 4 stores in 2019 and then expanded the project to 29 stores in 2020. Popular take up of the new omnichannel solution from both staff and customers has led the decision to adopt Cegid Retail across its international store network: rolling out 1,358 stores in 23 countries*, at a pace of 100 stores per month, including in Italy, Germany, France and the
Click here to discover more about Benetton Group and their ambitious plans.
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