TikTok Shop to launch beauty pop-up at Westfield Stratford
TikTok Shop will be running a three-day beauty pop-up at Westfield Stratford this weekend.
Opening from 27 to 29 March, the shop is part of the platform’s spring sale promotional activity.
Subscribe to TRBThe immersive “beauty hub” will enable visitors to explore products from Dr.Melaxin UK, Medicube UK, AXIS-Y UK, Glow UK and Biodance UK and cult brands SACHEU UK, Wonderskin UK, and e.l.f. Cosmetics.
Beauty and skincare products will be available to purchase instantly via QR codes linking directly to TikTok Shop.
Meanwhile, shoppers who purchase via the QR codes will also have the chance to win giveaway prizes, including hero products from each brand.
Across the weekend, popular TikTok creators, including @Lovemagicsarah (32k followers), @Nickyjaggers (20k followers), @taraomidi93ra (53k followers) and @Mianoid (31k followers) will host Live shopping sessions, between 12-6pm, directly from the space.
TikTok’s sale will run in-app from 25 March to 2 April.
Bridie Gilbert, head of campaigns at TikTok Shop UK said: “Spring sale is our biggest shopping event so far this year – but what truly makes it special is the incredible live shopping experiences scheduled.
“Throughout the sale, shoppers can join interactive live sessions where they can ask questions in real time, see live product demonstrations, and discover exclusive deals.
“We’re creating an enjoyable, community-driven shopping experience where entertainment and commerce come together seamlessly.”
