Superdry to open flagship Oxford Street store
Superdry is to launch a 28,000 square foot flagship store on London’s Oxford Street this autumn.
Situated at 360 Oxford Street, the store will span two floors and will feature various zones to showcase the brand’s five new collections. There will also be a range of showrooms and space to welcome wholesale customers.
Aiming to offer an elevated customer experience, the shop will replace Superdry’s Regent Street store which closed earlier this summer.
Superdry chief executive Julian Dunkerton said it had been a long held ambition to open a store for the brand in the West End location. He added: “I am a firm believer that physical stores will play a vital role in the future of retail, and as a proudly British brand, it’s important we have the best possible presence for Superdry in London, for our customers, for our wholesale partners and for the influencer community.”