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Superdry to offer financial support to newly appointed ethnic minority staff

Superdry has set up a new scheme that has been designed to remove any financial barriers that prevent people from ethnic minorities from taking up roles… View Article

FASHION

Superdry to offer financial support to newly appointed ethnic minority staff

Superdry has set up a new scheme that has been designed to remove any financial barriers that prevent people from ethnic minorities from taking up roles at its Cheltenham HQ.

The new ‘Grow Futures Programme’ will offer eligible people who have been offered a job at Superdry’s head office to access additional funds of up to £8,000 for costs they may incur in taking up their role.

Ruth Daniels, Superdry’s general counsel and company secretary, told Drapers: “At Superdry, we want to have the best teams to build and grow our brand to create our amazing clothing collections and ensure that our customer experience is the best it can be globally. We know that attracting and retaining diverse talent at our head office means we will have a wider range of unique perspectives – ultimately driving even better creativity.”

Superdry also told the publication that the programme’s team will work with successful applicants to find out what they need to take up their job. Financial support could range from help with travel to relocation costs. If all goes well, the scheme could be rolled out to other under represented groups.

Daniels added: “I am really excited about this scheme which is addressing the  diversity and inclusion challenge from a new angel by supporting people from diverse backgrounds with specific targeted support.”

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