Superdry appoints chief financial officer
Superdry has appointed Nic Shaw as its new chief financial officer.
With more than 25 years of finance experience, Shaw has previously worked with several leading UK retailers, including Asda, Sainsbury’s, Tesco and Figleaves.
Since joining Superdry in 2023, she has been an instrumental member of the team, supporting the company’s restructuring plan, two IP sales, and helping to drive the first year of its turnaround.
Most recently, Shaw has served as the company’s commercial finance director. In her new role, she will lead the finance function into the next phase of Superdry’s transformation.
Subscribe to TRBJulian Dunkerton, Superdry founder and chief executive, said: “I’m delighted that Nic Shaw is stepping into the role of CFO.
“Our executive leadership team is performing strongly, and Nic is the final piece in the puzzle. She combines deep retail expertise with commercial clarity and a hands-on approach to delivery.
“Coming off the back of our FY25 results and return to profitability, Nic’s leadership will bring real stability to our finance function as we continue to build on this momentum and execute our ambitious growth plans.”
Last week, Superdry announced that it had rebranded as Superdry & Co.




