Superdry launches first outlet store under Superdry & Co brand at Caledonia Park
Superdry has launched its first UK outlet store under its new brand name Superdry & Co at Gretna’s Caledonia Park.
The 4,500 square foot space will offer the brand’s latest collections for men and women, and will sit alongside brands such as Nike, Polo Ralph Lauren, French Connection, Tommy Hilfiger and Calvin Klein.
The company rebranded to Superdry & Co late last year in a return to what it described as craftsmanship, authenticity and “values that first established Superdry as a British style icon.”
Subscribe to TRBJulian Dunkerton, founder and chief executive at Superdry & Co, said: “Caledonia Park is exactly the kind of destination that reflects where Superdry & Co is heading – premium, purposeful, and rooted in genuine British heritage.
“This is our first rebranded outlet store in the UK, and we wanted to do it right. We’ve put real care and attention into this store – from the edit of product to the environment itself – and I’m incredibly proud of what the team has delivered. This is a brand in evolution, and this opening is a strong statement of where we’re going.”
Caledonia Park has revealed that sales are up 4.2% in the year to date compared to 2025. The scheme added Crocs to its line-up earlier this year with the opening of a 1,754 square foot store.
Alex Luker, senior asset manager at Railpen, said: “The launch of Superdry & Co’s first outlet store at Caledonia Park speaks volumes about the strength of the destination, and the strategic appeal it holds for global brands.”
