Suit Direct unveils new retail concept with Cheshire Oaks reopening
Suit Direct has reopened at Cheshire Oaks Designer Outlet with a store designed in line with its new retail concept
The menswear retailer said the refurbished store has introduced a more premium, high-street-inspired design that includes upgraded materials, an improved layout, and enhanced merchandising.
Subscribe to TRBThe concept focuses on maximising space, improving customer flow and increasing product visibility.
Additional design details include updated mannequin collections, cleaner sightlines through refined metalwork, and integrated visual merchandising features to support cross-selling.
Amanda Argent, retail director at Baird Group, said: “This reopening at Cheshire Oaks reflects our continued commitment to investing in high-quality retail destinations, which is evident in the upgraded shop fit, materials and overall in-store experience.
“As we continue to grow, we remain focused on opening stores in high-footfall shopping centres and key high street locations that help us build brand awareness and reach new customers.
“This latest investment forms part of a broader expansion pipeline, with recent openings including Liverpool in December, Watford launching on the 10th April, and further stores planned over the next 24 months.”
Suit Direct is also evolving its product offering with the launch of its exclusive Ted Baker Endurance casual range next month. The move forms part of plans to develop its collections beyond tailoring to meet changing customer demand.
