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Stronger footfall at FatFace leads to bumper Christmas sales

Lifestyle fashion retailer FatFace has enjoyed strong Christmas trading with revenue up 34% year-on-year in the five weeks to 7 January. Like-for-like sales growth was strong… View Article

FASHION

Stronger footfall at FatFace leads to bumper Christmas sales

Lifestyle fashion retailer FatFace has enjoyed strong Christmas trading with revenue up 34% year-on-year in the five weeks to 7 January.

Like-for-like sales growth was strong both online and in-store, but the retailer said trade was particularly buoyant in its shops due to increased footfall.

FatFace said it maintained its full price stance right up until Christmas when it started its sale on Boxing Day.

The retailer has also announced that it grew its total sales by 9% to £136 million in the 26 weeks to 26 November 2022.

Will Crumbie, FatFace chief executive, said: “This is a strong set of Christmas trading results, and reflects both our fantastic peak product proposition and the hard work and efforts of the FatFace crew. The period has demonstrated again the strength of the multichannel model with the 10 days pre-Christmas trading being particularly strong in stores.”

FatFace said its Boxing Day sale and the week following Christmas was the best trading week its history with two million visits to its website.

Crumbie added: “Looking back at our performance in the first half of the financial year, we have continued to build on our progress with great success; investing in our trading capabilities, enhancing the experience in our stores, and developing our North American offering to customers across the pond.”

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