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St David’s adds new independents to its line-up

The St David’s shopping destination in Cardiff has added the Floris stationery brand and streetwear specialist The Clothing Culture to its line-up. Cardiff-based Floris will open… View Article

FASHION

St David’s adds new independents to its line-up

The St David’s shopping destination in Cardiff has added the Floris stationery brand and streetwear specialist The Clothing Culture to its line-up.

Cardiff-based Floris will open its first bricks-and-mortar store later this month at the centre after trading online since 2020. Spanning almost 500 square feet on Hayes Arcade, it will be situated adjacent to the newly refurbished L’Occitane store.

Aoife Doherty, founder of Floris, said: “Genuinely sustainable products can be designed beautifully, and be durable enough for everyday use. Whether it’s a gift or for yourself, Floris has all stationery needs covered. This will be my first bricks and mortar store which is incredibly exciting, and considering Cardiff is my home, I can’t think of any other place I’d rather take this massive step for my business.”

Meanwhile, The Clothing Culture has taken 5,500 square feet of space for its concept store on the Upper Grand Arcade, which  includes a range of experiential features. In a first for the centre, The Clothing Culture has teamed up with The Vault Streetwear to launch an instore ‘resell’ department.

Matthew Read, co-founder of The Clothing Culture, said: “Our roots are in South Wales, so naturally it’s great for us to become part of St David’s here in Cardiff. Like Landsec, we take pride in supporting ‘up and coming’ brands, and work hard to give them a chance in our stores. Our main aim is to give our customers the opportunity to buy things they can’t typically find elsewhere, be it an exclusive new release or a re-sell of a really rare product, so we are definitely adding a new dimension to St David’s.”

The move follows the recent opening of a debut bricks-and-mortar store for Welsh organic beauty brand Mallows Beauty at St David’s, as well as the launch of an experiential store for John Lewis at the centre to showcase its ANYDAY range.

Russell Loveland, senior portfolio director for Landsec, said: “We’ve seen a clear desire from consumers throughout the UK towards buying more from local independent businesses, so we know Clothing Culture and Floris will make strong additions to the variety of successful Welsh brands we have on offer at the centre. Both brands have found success online and are now taking the next step into expanding their physical presence at St David’s, and it’s great that we’re able to be part of this journey with them.”

 

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