Sosandar hails strong half year performance
Women’s fashion retailer Sosandar saw its revenue increase by 52% to £4.3 million in the half year to 30 September.
In a trading update, the retailer said the strong sales momentum seen in its first quarter and July has continued with sales rising by 54% from August to September.
Following the outbreak of Covid-19 in March, Sosandar reduced its marketing spend but still managed to increase its number of new customers by 26% in the six-month period. It also grew repeat orders from existing customers by 88%.
The retailer said it will continue implementing its customer acquisition strategy in October and November, but will also be focusing on efficiencies and preserving cash.
Ali Hall and Julie Lavington, joint chief executives of Sosandar, said: “Our customer database, and their loyalty, is the backbone of our performance. The feedback from our customers throughout lockdown has been fantastic and it is clear that they love wearing Sosandar clothes, whatever the circumstances. Following the successful re-introduction of TV advertising and brochure activity in September, we will continue cautiously investing in marketing to underpin customer database growth throughout October and November.”
During the period, Sosandar launched its collections on both the John Lewis and Next websites. The retailer said initial trading on the sites has been promising and that the ranges have already been expanded.
Looking ahead, Hall and Lavington said: “Notwithstanding the continued uncertainty, we continue to believe that we can take significant market share within our demographic, particularly as the lockdown period escalated growth in online retail. We remain confident in what the future holds for Sosandar.”
