Sosandar boosted by surge in ecommerce sales

Sosandar has seen its revenue increase by 10% to £13.4 million in the lead-up to Christmas.

The women’s fashion brand said the performance in its third quarter ending 31 December was driven by higher site traffic, improved conversion rates and increased order volumes from new and existing customers.

While revenue on its own website was up 27%, Sosandar said it saw an encouraging performance in its stores where sales were ahead of the prior year. 

The performance means the brand is on track to meet market expectations for the full year.

Ali Hall and Julie Lavington, joint chief executives of Sosandar, said: “We’re pleased to see the positive momentum has continued into the second half of the financial year, with continued revenue growth and improved margins.

“The foundations have been laid for sustained profitable and cash-generative growth and we are excited for what 2026 will bring.” 

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