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Sosandar hails record Christmas trading

Women’s fashion retailer Sosandar has reported record trading in the three months to 31 December when net revenues in each month exceeded £1.2 million. Total revenue… View Article

FASHION

Sosandar hails record Christmas trading

Women’s fashion retailer Sosandar has reported record trading in the three months to 31 December when net revenues in each month exceeded £1.2 million.

Total revenue in the period was above management’s expectations with a rise of 136% to £3.8 million. Sosandar said the uplift was driven by an expanded product range and investment in TV advertising, which helped it to acquire more customers. The company saw its active customer base grow by 93% to over 110,000 while repeat orders rose by 140% to 51,320.

Ali Hall and Julie Lavington, Sosandar joint chief executives, said: “The opportunity we identified appears to be bigger that we first thought, with the success of new product areas helping to drive repeat purchases increasing the potential for future ranges. This has been enhanced by the successful trial in TV advertising which, combined with the already established channels of social, direct mail and PR, expands our ability to attract more new customers than originally anticipated.”

Given the strong trading, Sosandar said its full year revenue is on track to exceed current market expectations.

Hall and Lavington added: “Acquisition of customers is nothing without successful retention and that’s why it is so pleasing to see that repeat customers in January, a traditionally difficult trading period, are tracking higher than in the peak autumn/winter period helping to continually improve the ever-growing lifetime revenue number.”

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