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Sosandar hails strong first half

Women’s fashion retailer Sosandar increased its revenue by 184% to £12.2 million in the six months to 30 September and has also made a record start… View Article

FASHION

Sosandar hails strong first half

Women’s fashion retailer Sosandar increased its revenue by 184% to £12.2 million in the six months to 30 September and has also made a record start to autumn trading.

In an update for its half-year results, the retailer said it had continued to be successful in recruiting new customers and engaging with existing shoppers after the number of active customers climbed by 41%. Sosandar also saw a continued improvement in its EBITDA loss.

Ali Hall and Julie Lavington, Sosandar co-chief executives, said: “We are delighted to report another strong period for Sosandar with enhanced sales delivered across our entire product range as customers begin to return to the office and attend events. After over a year in loungewear our customers are clearly enjoying a return to fashion.”

The retailer said it made a good start to the first half when Covid-19 related restrictions began to lift, then momentum continued to build during the period. September was a record month for revenue as demand accelerated for the new season’s products, particularly in the knitwear, dresses, leather, coats and denim categories. It also revealed that trading with third parties, including M&S, Next and John Lewis, had been very strong.

Sosandar said it has not experienced any material impact from supply chain disruption and is well stocked for the autumn season across both its own site and third parties.

Looking ahead, Hall and Lavington said: “With a substantial increase delivered in active customers, repeat customers and conversion rate, we can see the benefits of our marketing strategy, broadened range and operational improvements flowing through. Our sales continue to see great growth momentum both on the Sosandar website and with our third party partners and we are very excited about the opportunity that lies ahead for the company.”

 

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