London Designer Outlet hails record January trading
London Designer Outlet in Wembley Park enjoyed its best trading month on record in January.
Sales at the premium fashion and lifestyle outlet centre rose by 27.6% year-on-year to £6.5 million and by 14.6% on pre-pandemic levels three years ago.
Meanwhile, the scheme’s average transaction value was up 17.8% in January versus pre-pandemic levels.
Matt Slade, retail director at Quintain, said: “It is reassuring to see a continued strong sales performance as we kick off 2023, despite the sustained cost-of-living crisis and continued slew of strikes. This record-breaking January follows an equally record-breaking December, demonstrating the significance of perceived value – shoppers will continue spending on their favourite brands if they are getting good value for money.”
Trade was boosted by several new major store upgrades, including new flagship concepts from Adidas, Nike, Calvin Klein and Tommy Hilfiger, and the arrival of new brands such as The Cosmetic Company Outlet.
Slade added: “Over the past year we have introduced a host of new brands and retail experiences to LDO, including the introduction of new flagship concepts from our successful brand partners such as adidas, Nike and Tommy Hilfiger. This gives our guests access to a quality shopping experience, akin to full-price destinations, but with the added benefit of outlet prices.”
Managed by Realm, LDO has 265,000 square feet of retail and leisure space, including 70 outlet stores, restaurants and coffee shops.