Skims strengthens leadership with two new C-suite appointments
Kim Kardashian’s Skims has promoted Kim Schraub to the position of chief brand officer and appointed Erin Magee as chief design officer. Both roles are newly created.
Schraub has worked with Skims since 2019 as creative director. Prior to that, she held senior creative and design roles at Yeezy, Victoria’s Secret, and Abercrombie & Fitch.
In her new position, she will be responsible for how the the brand appears across retail, campaigns, collaborations, and storytelling, from both a commercial and creative viewpoint.
Subscribe to TRBKardashian said: “Kim has been with us since before Skims existed. She helped turn an idea into a brand people genuinely love. Her creative instincts have helped shape everything about how Skims shows up in the world, and this promotion is a reflection of the enormous impact she has had, and the trust Jens and I have in her vision.”
Meanwhile, Magee has worked for the last 22 years as chief creative officer at Supreme where she lead the brand’s creative vision, design, product development and product strategy. During this time, she also founded the women’s brand MadeMe.
Jens Grede, co-founder and chief executive of Skims, said: “Erin brings an unparalleled creative vision and a proven ability to build brands that transcend fashion and become cultural touchstones. Her eye for design, her deep understanding of product, and her instinct for what resonates make her exactly the right person to lead Skims into its next era.”
Earlier this month, Skims opened its first standalone UK flagship on London’s Regent Street.
