Skechers appoints Myleene Klass as brand ambassador
Footwear brand Skechers has appointed musician and presenter Myleene Klass as an ambassador for its footwear and apparel offering across the UK and Ireland.
Kicking off this month, an inaugural campaign will launch the celebrity’s long-term partnership with the brand.
Peter Youell, managing director for Skechers in the UK and Ireland. said: “Myleene has captivated fans across the UK and Ireland with her many talents. As a musician, TV and radio presenter, and entrepreneur, she shines in everything she does—and she’s sure to inspire consumers as the face of our latest offering.
“We have established stores across Great Britain and Ireland, where we see many opportunities for growth—and now with Jamie Redknapp for men and Myleene for women, we’re fully bringing this US-based brand to life in the UK and Ireland and tailoring our global vision to connect with locals everywhere.”
Skechers’ team of ambassadors also includes music icons Ava Max, Chesca and Willie Nelson; television personalities Joanna Krupa, Brooke Burke and Amanda Kloots; Dodgers pitcher Clayton Kershaw; and a slate of retired sports stars such as footballer Michael Ballack, American football player and broadcaster Tony Romo, and boxer Sugar Ray Leonard amongst others.
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