Scotch & Soda appoints Joe Jonas as brand ambassador
Scotch & Soda has announced that Joe Jonas has become its first official brand ambassador.
The move follows the acquisition of the fashion brand by Bluestar Alliance earlier this year.
In a release. Scotch & Soda said the pop star and actor is a perfect partner for its brand as it ushers in a new era. In support of the partnership, he will lead the creation of a capsule collection for autumn 2024 and serve as the face of the brand throughout the spring 2025 season.
Eran Kaim, Scotch & Soda chief product officer, said: “Scotch & Soda is taking a more elevated, focused approach to our collections to offer expertly designed and premium pieces that our consumers can enjoy. Joe Jonas is one of the most dynamic artists of today and we are eager to bring his unique vision to the brand.
“Known for his authentic personality and distinctive sense of style that mixes modern and vintage details in silhouette, colour, and texture, Joe is an inspiring creative partner for the Scotch & Soda brand.”
Scotch & Soda is looking ahead to 2024 and beyond by tapping top tier talent to elevate and expand the its collections. This will include evolving its successful denim and knitwear business as well as expanding into more categories, including tailored clothing and dresses next year.
