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Diesel appoints new CEO for North America

The Diesel fashion brand has appointed Eraldo Poletto as chief executive for its North America region. The company said he will be responsible for developing the… View Article

FASHION

Diesel appoints new CEO for North America

The Diesel fashion brand has appointed Eraldo Poletto as chief executive for its North America region.

The company said he will be responsible for developing the brand in the key market whilst reporting to Diesel chief executive Massimo Piombini.

Prior to joining Diesel, Poletto was chief executive and brand president of Stuart Weitzman. His previous roles also include being chief executive of luxury brands Salvatore Ferragamo and Furla, as well as stints in senior roles at Brooks Brothers.

Piombini said: β€œIn his new role, Eraldo will have the opportunity to capitalise on his long experience in the industry to drive the growth of our brand in the US and Canada. His experience with leading fashion brands, combined with his vision and determination, will be invaluable resources for us.”

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