Revolution Beauty appoints Erin Cast as president of North America

Revolution Beauty has appointed Erin Cast as president of its North American division.

Cast has over 25 years of experience gained from sales, marketing, general management and board roles in beauty, food & beverage and omnichannel retail. Most recently, she was at general manager, Royal Canin at Mars.

Prior to that, she was chief marketing officer at Coty Consumer Beauty and also worked in senior roles at Kind, Mindshare and L’Oreal.

In a statement, Revolution Beauty said the appointment underlined the significance of North America to its growth plans.

Lauren Brindley, Revolution Beauty’s chief executive, said: “North America is a priority market for Revolution Beauty. We have established partnerships with many of the leading beauty retailers but are still a new brand with major headroom for expansion. Erin’s deep USA and global beauty experience across sales, marketing, and general management roles, makes her the ideal leader to revolutionise growth in the region.”