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Secret Sales doubles down on supporting customers with The Secret Rewards Club

Secret Sales launch a first-of-its-kind rewards offering at a time when many people are closely watching their pockets. Brits continue to struggle with increasingly expensive grocery… View Article

FASHION RETAIL NEWS UK

Secret Sales doubles down on supporting customers with The Secret Rewards Club

Secret Sales launch a first-of-its-kind rewards offering at a time when many people are closely watching their pockets.

Brits continue to struggle with increasingly expensive grocery shops and surging energy prices. Many retailers are rising to the challenge of supporting customers with innovative ways to help. A plethora of brands have introduced value ranges to help shoppers minimise their spend.

Secret Sales, the premium non-full price fashion marketplace have seen a surge in orders as customers look for alternatives. The brand recognised that people still want to treat themselves and have today launched a new Secret Rewards Club in partnership with tastecard and Coffee Club.

The Secret Rewards Club enables customers to access discounts across restaurants, barista drinks, pizza delivery and even days out. For consumers, this is a win-win situation. It will make it easier to continue the standard of living for at least a little longer.

According to Secret Sales, customers’ average order value (AOV) is 20% higher than last year. The premium ecommerce marketplace has also seen its top 10% of customers AOV nearly double from £195 in 2021 to £340 this year.

Matt Turner, CEO at tastecard commented “We are really excited to be working with Secret Sales, a brand which operates with the same ethos as ourselves – that we help both our partners by providing additional sales, and our customers by allowing them to benefit from deep discounts at a time when they need them the most. During the cost of living crisis, we understand that people want to still do the things that they love; whether that is eating out, grabbing a barista-made coffee, or purchasing new clothes, and this partnership helps them to continue to do that, whilst saving money”

Alex Adamson, SVP of Digital Marketing, at Secret Sales, added: “We’re thrilled to be launching this new initiative with tastecard and coffee club to bring our customers a boost of support during the current economic challenges. We know that times are tough for many at the moment and so we hope this helps ease the burden for customers wishing to treat themselves with a day, meal or coffee out.”

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