Scotch & Soda opens 2 new stores in London as part of expansion plan
Fashion brand Scotch & Soda continues to roll out its retail expansion strategy by opening two new stores in London, and one in Copenhagen.
The London stores are located in Old Spitalfields Market, and a flagship in Covent Garden.
The openings are part of the 31 stores the brand has opened globally since January 1st this year.
The opening of the retailer stores in Covent Garden and Old Spitalfields Market brings the portfolio of brick-and-mortar locations in the United Kingdom to four.
The first store is a 250-square-metre flagship store in Long Acre, in the heart of Covent Garden. The flagship features a façade in Eclectic neo–Flemish Renaissance style, crowned by a traditional Dutch gable, evoking the architecture of Amsterdam. The interior is based on the brand’s new “Free Spirit” store design concept, including its signature bar, designed to highlight accessories and enhance conviviality. Additional highlights are a dedicated kids’ area as well as a library displaying a selection of books and maps curated together with Stanfords, to celebrate the heritage of the building.
Scotch & Soda also opened a location in the Old Spitalfields Market, one of London’s finest Victorian market halls and home to an eclectic mix of global retailers and independent brands. The store features a red-bricked façade and re-designed interiors spanning across two floors. The 121-square-metre location will offer the brand’s menswear and womenswear collections, as well as its accessory lines, including footwear, eyewear, beauty and bodywear.
“The opening of our new stores in London and Copenhagen, two of the world’s most attractive fashion retail destinations, represents an important milestone for our brand,” Scotch & Soda CEO Frederick Lukoff said.
“As our retail network maintains its growth momentum, we are happy to expand our presence in these key cities, with flagships that can showcase Scotch & Soda’s full universe and collections, inspired by the free spirit of Amsterdam.”
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