Ron Dorff receives €4 million investment from Puma Private Equity
Ron Dorff has received a €4 million investment from Puma Private Equity, the private equity division of Puma Investments.
The funds will be used to expand the business internationally.
Selling men’s sportswear, underwear and swimwear, the brand launched as an online business in 2012 before opening two stores in Paris and concessions in two Parisian department stores. Ron Dorff also has shops in London and Berlin and sells online to over 80 countries worldwide.
Claus Lindorff, Ron Dorff founder and chief executive, said: “We are delighted to have Puma Private Equity on board not only as an investor but also as a close business partner. Their support will allow us to continue to share our passion for what we do best – providing customers with the leading premium bodywear product in the market – whilst enabling our geographic expansion over the coming years.”
The brand counts Michael Fassbender, Orlando Bloom and Alexander Skarsgard as brand ambassadors.
Rupert West, managing director of Puma Private Equity, said: “Claus and his team have done a tremendous job in growing their business and positioning Ron Dorff for major international expansion. Ron Dorff is a very exciting brand with ambitious growth plans, and we are delighted to help them enter the next phase of their success. Whilst 2020 has been an extremely challenging year, Puma Private Equity has remained an active investor as we continue to uncover fantastic innovation and potential amongst UK SMEs.”
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