Very expands womenswear offering with new boutique range
Very is expanding its womenswear offering with the launch of a new boutique fashion range.
This will introduce over 100 individual product lines from premium brands such as Elliatt, Castañer and Vivere to Very’s range, with items including occasion dresses, contemporary designs, holiday fashion and “minimalist must-haves”.
The move marks the latest of the retailer’s category enhancements as it looks to offer customers more choice and the ability to purchase every-day fashion and occasion wear in one transaction.
Ben Davidson, trading director at The Very Group, said: “We’re really excited to be launching our brand-new boutique range across our women’s fashion category.
Never Miss a Retail Update!“Across the business we’ve been working hard to bring new brands and ways of shopping our retail offer to our customer.
“With these new products, we can offer our customers the best range yet across the fashion category – from everyday essentials to the perfect mother of the bride dress. Plus, thanks to our flexible payment options, customers are able to buy these special, one-off purchases and spread the cost.”
The launch of the boutique range follows the release of Very’s new summer 2025 Haus of Flamingo ad campaign which promotes this season’s holiday buys.
