THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
Department Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Retail Events
People in Retail Awards 2024
Retail HR Central 2024
The Future of The High Street 2024
Retail HR Summit
THE Retail Conference
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Reiss unveils first childrenswear collection

Premium fashion retailer Reiss has launched its own childrenswear collection. Created by the same in-house team that produces the brand’s womenswear and menswear ranges, the inspiration… View Article

FASHION RETAIL NEWS UK

Reiss unveils first childrenswear collection

Premium fashion retailer Reiss has launched its own childrenswear collection.

Created by the same in-house team that produces the brand’s womenswear and menswear ranges, the inspiration for the collection is “modern children and a belief that children are individuals with personal style”.

Items include a tailored overcoat, suede jacket, stretch jeans, puffer jackets, t-shirts and knitwear, as well as children’s versions of the brand’s leisurewear in the same neutral tones.

Una Joyce, Reiss womenswear director, said: “This is the first time Reiss has designed for children, we listened to our customers and the children around us to help create this collection.”

Alex Field, Reiss menswear director, added: “We learned that, just as grown-ups, children want a modern, effortless wardrobe. We then designed each piece to look and feel quintessentially Reiss.”

The range features 140 styles across both genders with prices ranging from £12 for a cotton t-shirt up to £358 for shearling aviator jacket.

Subscribe For Retail News