Reiss unveils first childrenswear collection
Premium fashion retailer Reiss has launched its own childrenswear collection.
Created by the same in-house team that produces the brand’s womenswear and menswear ranges, the inspiration for the collection is “modern children and a belief that children are individuals with personal style”.
Items include a tailored overcoat, suede jacket, stretch jeans, puffer jackets, t-shirts and knitwear, as well as children’s versions of the brand’s leisurewear in the same neutral tones.
Una Joyce, Reiss womenswear director, said: “This is the first time Reiss has designed for children, we listened to our customers and the children around us to help create this collection.”
Alex Field, Reiss menswear director, added: “We learned that, just as grown-ups, children want a modern, effortless wardrobe. We then designed each piece to look and feel quintessentially Reiss.”
The range features 140 styles across both genders with prices ranging from £12 for a cotton t-shirt up to £358 for shearling aviator jacket.
