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Reiss to launch new advertising campaign following strong first half sales

Fashion brand Reiss has partnered with London’s world famous advertising space Piccadilly Lights as part of its new autumn/winter campaign. The move follows strong trading for the brand… View Article

FASHION

Reiss to launch new advertising campaign following strong first half sales

Fashion brand Reiss has partnered with London’s world famous advertising space Piccadilly Lights as part of its new autumn/winter campaign.

The move follows strong trading for the brand in the first half of its financial year when total sales climbed by 23.7% to £102.9 million. Like-for-like sales rose by 25.6% at constant currency.

Christos Angelides, Reiss chief executive, said: “I am very pleased with Reiss’s first half performance and encouraged by the promising start we have made to the autumn/winter  season.

I am also excited at the opportunity to further raise awareness of the Reiss brand by launching an autumn/winter campaign across a series of marketing initiatives, some of which are a first for the brand, starting in the heart of London with Piccadilly Lights.”

The advertising deal with out-of-home media company Ocean Outdoor will see the campaign run on Piccadilly Lights across a four-week period from 26 August. 

The campaign celebrates the brand’s London roots and features locations such as The Barbican, South Bank, Old Marylebone Town Hall and the British Transport Museum.

 

 

 

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