Reiss to launch new advertising campaign following strong first half sales
Fashion brand Reiss has partnered with London’s world famous advertising space Piccadilly Lights as part of its new autumn/winter campaign.
The move follows strong trading for the brand in the first half of its financial year when total sales climbed by 23.7% to £102.9 million. Like-for-like sales rose by 25.6% at constant currency.
Christos Angelides, Reiss chief executive, said: “I am very pleased with Reiss’s first half performance and encouraged by the promising start we have made to the autumn/winter season.
“I am also excited at the opportunity to further raise awareness of the Reiss brand by launching an autumn/winter campaign across a series of marketing initiatives, some of which are a first for the brand, starting in the heart of London with Piccadilly Lights.”
The advertising deal with out-of-home media company Ocean Outdoor will see the campaign run on Piccadilly Lights across a four-week period from 26 August.
The campaign celebrates the brand’s London roots and features locations such as The Barbican, South Bank, Old Marylebone Town Hall and the British Transport Museum.
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