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Ralph Lauren returns to Milan with flagship store

Ralph Lauren has made a return to Milan with the opening of a flagship store in Via della Spiga. The ‘World of Ralph Lauren’ store will… View Article

FASHION RETAIL NEWS UK

Ralph Lauren returns to Milan with flagship store

Ralph Lauren has made a return to Milan with the opening of a flagship store in Via della Spiga.

The ‘World of Ralph Lauren’ store will stock the lifestyle fashion brand’s ranges for men and women including RRL. In addition, it will  feature the brand’s first hospitality experience in Italy with The Bar at Ralph Lauren. Open throughout the day, the venue will serve morning coffee and pastries as well as a light lunch and aperitivo.

Ralph Lauren said: “There is something about Milan that touches me—its timeless beauty, its winding cobbled streets, the patina of ancient facades, the sound of bells marking the time of day and a way of living imbued with traditions of both past and future.

“These are the things that inspired me to share my world of fashion and hospitality in the heart of Milan in the beauty of a Milanese residence and The Bar at Ralph Lauren— a place to gather and enjoy a morning coffee or an evening aperitivo in the intimacy of a romantic courtyard.”

The store, bar and courtyard span five floors and nearly 16,000 square feet of space. The interiors are crafted from traditional materials of tumbled limestone and terracotta and feature reclaimed wood floors paired with wood panelling and accents of bronze, aged brass and wrought iron.

The opening builds on Ralph Lauren’s expansion across Europe, Asia and North America as part of its ‘Next Great Chapter ‘strategy. This  includes building a mix of flagship stores, smaller boutiques, wholesale partnerships and digital  platforms, including a local digital flagship presence.

 

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