Ralph Lauren opens crypto-friendly store in Miami
Ralph Lauren has opened a new luxury concept store in Miami that accepts cryptocurrency as a form of payment.
Situated in the city’s design district, the 4,135 square foot space features interactive digital screens where customers can discover and explore any item available in North America, book interactive styling appointments and integrate their wish lists.
The shop will offer an assortment of men’s Purple Label and women’s collection apparel and accessories, as well as one-of-a-kind handbags and accessories exclusive to the design district location
In celebration of the opening, Ralph Lauren is collaborating with Poolsuite, a Web3 community aimed at building the future of internet leisure. For Poolsuite’s first-ever brand collaboration, a co-designed Ralph Lauren x Poolsuite NFT will be gifted to all existing Poolsuite community members which will unlock exclusive access to a special event. In addition, holders of the Poolsuite’s Grand Leisure collection will be able to update their ‘Leisurist’ Avatars with digital Ralph Lauren looks, using the vintage-vehicle-inspired ‘RL-3000’ website.
Customers will be able to make purchases with multiple cryptocurrencies including Bitcoin (BTC), Ethereum (ETH) and Polygon (MATIC).
The opening forms part of Ralph Lauren Corporation’s current expansion strategy for North America, Europe and Asia.
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