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PUMA makes Secret Sales its first solely non-full price UK marketplace partner

Secret Sales today announced a first-of-its-kind partnership for PUMA to distribute excess inventory and made-for-outlet products on Secret Sales’ marketplace. According to Puma, this means it can… View Article

FASHION

PUMA makes Secret Sales its first solely non-full price UK marketplace partner

Secret Sales today announced a first-of-its-kind partnership for PUMA to distribute excess inventory and made-for-outlet products on Secret Sales’ marketplace.

According to Puma, this means it can “focus on full-price inventory on its own sites and other channels while having full control of its brand, offer and pricing on Secret Sales”.

With growing inflation and a continued cost-of-living crisis, shoppers are snapping up the option of branded goods at lower prices, with Secret Sales seeing a 55% increase in active customers last year.

The sportwear giant plans to double its active listings on the marketplace to over 1,500 products before the end of September.

Simon Venediger, Chief Financial Officer at PUMA UK said “PUMA chose to partner with Secret Sales due its positioning as the UK’s leading off-price premium fashion marketplace. Their model allows us to operate a DTC channel with the aim of optimising inventory levels.”

Matt Purt, Co-Owner & CCO at Secret Sales, added: “It’s great to see this partnership mark a first for PUMA in driving a sustainable non-full-price solution, without impacting the brand’s full-price strategy. PUMA will join our premium community of brands and retailers who are already seeing huge success with Secret Sales, by making greater margins while reducing marketing costs and stock movements. Our mission is to revolutionise how brands and consumers view excess stock and PUMA plays an important role on that journey.”

The Secret Sales platform increased partnerships by almost 40% in the last year with fashion and beauty stalwarts including Superdry, Ted Baker, LK Bennett, Dolce & Gabbana, G-Star RAW and Versace.

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